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Brand Health Scorecard Report measures your brand's current performance and its future
market share potential among the most profitable set
of consumers.
 Download the index of the report (PDF: 145k) |
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It is a set of quantitative ‘diagnostic’ measures that tell about the current ‘health’ of your brand. |
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A report on your brand’s current performance and future potential with the premium urban consumers. |
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Performance and rankings based on findings of an online survey done by JuxtConsult in April 2005. |
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Profile and preferences of the women using the net. |
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Over 3,000 sample responses. |
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Brand Marketers who wish to track their brand’s performance and potential among the ‘premium’ urban consumers. |
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Premium urban consumers stand for:
The most brand conscious consumers.
The most high value consumers for any business.
The most profitable consumers for any business. |
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To know how well is your brand doing among the most brand conscious, valuable and profitable consumer base. Know your brand’s ‘sustenance’, ‘persuasion’, ‘pull’ and ‘loyalty’ power among these consumers. |
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To diagnose and know how fit, competitive and future ready is your brand vis-à-vis the competing brands. Know the ‘momentum’ at which your brand is moving into the future. |
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To identify the possible problem areas and plan corrective measures. |
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To measure and know what is the ‘future market potential’ of your brand. |
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To track and diagnose what is driving or holding back the ‘momentum’ of your brand. |
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Why track brand momentum? |
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Market Share and Brand Equity are static concepts. They only tell you where you ‘stand’ today. They reflect your past performance, and leave you one market time ‘cycle’ behind.
Brand Momentum is a dynamic concept. Tells you how fast are you ‘moving’ towards tomorrow and how ‘future ready’ is your brand. Reflects your current performance and keeps you on the ‘right’ market time cycle. |
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Gives a ‘measured’ current performance and rank of your brand in your product category on the following key brand building indicators: |
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Brand Sustenance (how much can your brand sustain beyond just advertising). |
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Brand Persuasion (how persuasive is your brand story). |
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Brand Pull (how much can your brand attract consumers of competing brands). |
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Brand Loyalty (how much can your brand retain its existing consumers). |
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Brand Momentum (indicating the future market share potential of the brand among these consumers). |
The reports will provide: |
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Your brand performance scorecard and rankings on the outlined parameters. |
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Rankings and performance of all other key brands in the product category. |
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Graphical representations for better understanding.
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All India Report :
Rs.100,000/- |
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All India Report + Data CD : Rs.148,000/- |
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Demographic segment wise reports separately @ Rs.30,000/- per demography |
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Segment reports not available without the All India Report. |
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Download the ‘order form (PDF: 140k)’. |
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Fill in the required information. |
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Mail the completed form with a cheque of appropriate amount in the name of "JUXTCONSULT PVT. LTD." |
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The All India Report will reach you within 10 days from the receipt of order. |
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Demographic segment reports will reach within a month from receipt of the order. |
Note - The Brand Health Scorecard model, measures and survey can also be evolved and reported in a more customized manner, but only on commisioned research basis.
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To find out more about this report contact:
Sanjay Tiwari
JuxtConsult / Delhi
sanjay@juxtconsult.com
+91.
011-29535098, 9811256502
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