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User Friendliness Index 2007 is a study to evaluate and classify top 121 highly popular websites in India based on their User Friendliness Index (UFI). UFI of these websites was calculated by evaluating them on 32 individual criteria grouped under 6 different ‘usability' aspects. The 6 usability aspects are ‘branding', ‘navigation structure and added features', ‘website design' ‘company and contact info', ‘contact responsiveness' and ‘technical parameters'. The findings compare each site's UFI score within their own individual category as well as against the entire universe of 121 highly popular websites on each of the 6 usability aspect.
Main Findings
The study found that only 26 (or 1 out of 5) of these top websites really qualify to be called ‘user-friendly'.
Of the 26 highly user-friendly websites identified, 12 websites stood out to form the benchmark or ‘Best Practice' group scoring in the 95% percentile plus range, while 14 websites qualified to form the ‘User-Friendly' group scoring in the 85% to 95% percentile range.
Of the remaining 95 websites tested, 45 websites (37%) performed only averagely, qualifying to be in the ‘Just About Satisfactory' group, and 50 websites (42%) performed below-average to form the ‘Need Definite Improvement' group.
Who it is meant for
All who want to know about the Indian website scenario , benchmarks and best practices.
All 121 website, so as to understand where they have excelled and where they have failed.
How to order
The UFI report 2007 will have a top line findings and ranking of 121 websites based on the UFI score. Other findings and ranking within categories will also be the part of the main report. The report would be available in an Acrobat PDF format.
