Study to evaluate employee value
proposition for a
leading banking back
office.
Study to understand the IM/ chatting users for a leading media company.
Bench marking usability studies for a leading travel portal based on actual user evaluations.
"The Emerging Digital Lifestyle" is a study to understand the Indian Internet users' lifestyle and consumption patterns and preferences. This study provides marketers with insights to use Internet as marketing platform.
What's influencing net users lifestyles and who do they look up
to as role models?
Their media preferences (most preferred TV channels, Newspaper,
Magazine and Radio channels).
Their consumption preferences based on 10 selected lifestyle product
categories .
Their brand preferences for these 10 selected product categories.
The advertising they recall the most for these 10 product categories.
Those marketing the net.
Those marketing on the net.
Those marketing through the net.
And those who would like to understand and use Internet to market to
potential consumers.
Internet in India at Crossroads is available for Rs. 1,00,00 / USD
3000. If you wish to purchase the entire set of 5 reports - India
Online 2005, then the pricing would be as follows
