Study to evaluate employee value
proposition for a
leading banking back
office.
Study to understand the IM/ chatting users for a leading media company.
Bench marking usability studies for a leading travel portal based on actual user evaluations.
The first ‘monthly’ syndicated research study tracking both popularity and effectiveness of current Indian ads where 12,000-15,000 ‘brand-conscious’ urban consumers are surveyed every month (non-panel based). The study covers consumers of all SEC classes and income groups from more than 100 cities/towns of various market sizes.
A Comprehensive Ad Effectiveness Tracking Study
Audience-response based rating and ranking of ads using 12 distinct parameters that determine ‘effectiveness’ of an ad
Effectiveness ‘ratings’ of brand ads in specific product categories derived from live feedback given by their current/intended consumers
Effectiveness measured covering the ads:
Noticeability and memorability (recall)
Appeal and likeability
Relevance and persuasiveness
Brand differentiation and brand preference building
The JuxtConsult Ad Track Model
Types of Reports
Ad-Box-Office™- A ‘monthly monitor’ of the most effective and successful ads among the urban consumers. Will tell you if your ad is ‘standing out’ in the daily ad clutter and ‘connecting’ with the consumers.
Ad-Momentux™- A ‘quarterly tracking’ of consumer mass generated by the ad for the brand in the category. Will tell you if your ad is generating sufficient ‘consumer mass’ for the brand in the category.
Ad Momentux™ Category Reports
Categories proposed to be covered in September 2007
Emailing
Online Job Search
Online Matrimony
Online Travel
Online Real Estate
Categories proposed to be covered in October 2007
Small Cars (<Rs. 4 lakhs)
Performance Bikes (=>150cc)
Retail Banking
Candy Mouth Freshener
Condoms
Categories proposed to be covered in November 2007
Soft Drinks
Sports Shoes
Suiting
Mobile Service
Insurance
Pricing of Reports
Report
One Time Report*
Annual Subscription*
Nos.
Amount (Rs.)
Nos.
Amount (Rs.)
Ad-Box-Office™ Monitor Report
1
25,000
12
150,000
Ad Momentux™ Category Level Report
1
100,000
4
250,000
Combo Pack of Both Reports
2
100,000
16
300,000
Payment Terms
:
100% advance
Delivery Timeline
:
First Report - Mid September 2007
:
Monthly Report – 10th of every month
:
Quarterly Reports – 15th – 20th of the relevant month
Report Delivery Format
:
PDF
Mail the completed form with a cheque of appropriate amount in the name of "JUXTCONSULT PVT. LTD."
To find out more about this report contact: Sanjay Tiwari JuxtConsult / Delhi
Noticeability and memorability (recall)
