Study to evaluate employee value
proposition for a
leading banking back
office.
Study to understand the IM/ chatting users for a leading media company.
Bench marking usability studies for a leading travel portal based on actual user evaluations.
The first syndicated brand tracking study in India that proposes to measure brand performance at the category level on a monthly basis .
The Brand ScorecardTM not only measures the current performance of a brand but also its future-readiness (the 'momentum' with which it is moving to compete for future market shares)
Measures the 'sustenance power', 'persuasive power', 'consumer pull', 'loyalty' and 'momentum' of a brand vis-à-vis the competing brands in the category
Gives the key reasons why a brand is preferred more (or less) vis-à-vis the competing brands
