An online research solutions consultancy

Unraveling the net users and netsumers (consumers with access to the net) in India through a series of self-funded or syndicated research reports like India Online 2006, NRI Online 2006, India Online 2005,etc.

Assisting and advising online marketers on effectively tracking and measuring the performance of their marketing efforts. The tracking milestones involve all possible stages of the marketing process, from attracting, to converting, to servicing, to retaining customers.

Creating better and faster quantitative performance measures for marketers to track their brand and consumers online. Measures like brand sustenance, brand persuasion, brand consumer pull and brand momentum as part of the Brand Health Scorecard framework.

The Working Model

The Approach

Sanjay Tiwari
11 years of experience in advertising, marketing and branding. Spent 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, and FCB Ulka. Last 5 years as a brand, marketing and advertising consultant. In last 1 year assisted Indicus Analytics in bringing out valuable market and brand research products like Indicus Market Skyline of India and the Indicus Consumer Tracker.

Laveesh Bhandari
A Ph.D. in Economics from Boston University, USA. Worked with NCAER for 4 years as a senior economist before starting his own economic research firm, Indicus Analytics in 2001. Has handled a diversity of research projects ranging from industry and infrastructure reports to poverty, nutrition, health, education, water and sanitation, and so on. Project sponsors include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group among others.

Mrutyunjay Mishra
9 years experience of domestic & international Market Research; corporate strategy & analytics; off-shored MR and social development from IMRB International, IDC India, Convergys, Annik and ASHA. He has led strategic business research, quality (CI/ Six Sigma), change management projects and has functional consulting experience in implementing dashboards & reporting solutions in ERP environment. He has interacted with clientele from different industries including TMT; FMCG; Pharmaceuticals; BFSI; Consulting & Advisory Services; Development, Doner & Funding Agencies and Govt. & Public administration institutions from India & abroad.